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Amazon A+

Amazon A+: Best Practices & Requirements

Luis avatar
Written by Luis
Updated over 2 months ago

Amazon A+ (formerly Enhanced Brand Content) allows you to replace standard descriptions with rich visuals and storytelling. These layouts improve buyer confidence and can reduce return rates.

Design Deliverables

  • Full A+ layouts using pre-approved Amazon modules.

  • Lifestyle sections.

  • Feature-based infographics.

  • Comparison charts.

  • Text overlays for mobile clarity.

Amazon Requirements

  • Use up to 6 modules (Basic A+) or more (Premium A+ available for some sellers).

  • Max file size: 2MB per image.

  • Format: JPEG or PNG.

  • Image resolution: 970x600px or as per module requirements.

Best Practices

  • Use real product imagery where possible.

  • Make key benefits easy to scan.

  • Test layouts with mobile preview.

Turnaround Time

4–6 business days.

Getting Started

Subscribe to our Ecom, Marketing or Full Stack plans and select Amazon/Ecom > A+/EBC when submitting a new request. Upload product images, bullet points, and any preferred module layout (or we’ll recommend one for you).

Pro Tip: Learn everything you need to know about our streamlined Amazon design workflow.

Need Help?

If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.

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