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Amazon Storefront

Amazon Storefront: Best Practices & Requirements

Luis avatar
Written by Luis
Updated this week

Your Amazon Storefront is like a mini-website for your brand inside Amazon. It’s a vital space to showcase your catalog, tell your story, and funnel traffic from external ads.

Design Deliverables

  • Hero graphics for top banners.

  • Product category tiles.

  • Lifestyle sections.

  • Custom navigational layouts.

  • Mobile-first visual flow.

Amazon Requirements

  • Storefront assets vary by template.

  • All assets should be optimized for desktop and mobile.

  • Use clean, branded imagery with clear CTAs.

Best Practices

  • Aim for 12–15 tiles to create a well-rounded storefront.

  • Include 2–3 lifestyle image tiles for context and emotional appeal.

  • Add 1–2 tiles to spotlight best sellers or recommended products.

Turnaround Time

5–7 business days.

Getting Started

Subscribe to our Ecom, Marketing or Full Stack plans and select Amazon/Ecom > Storefront Modules when submitting a new request. Share any layout, module preferences or links to reference storefronts. We’ll take it from there.

Pro Tip: Learn everything you need to know about our streamlined Amazon design workflow.

Need Help?

If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.

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