Want a fast, awesome video? Give us a clear brief.
The better your brief, the better (and quicker!) your video turns out. Here’s a quick guide to help you craft a your video request:
1. What’s the goal?
Tell us what this video is trying to achieve. The more specific, the better.
Examples:
“Promote our product on Instagram”
“Explain how our service works”
“Introduce our brand to new customers”
2. Who’s the audience?
Who’s watching? Knowing your audience helps us speak their language and shape your message.
Examples:
“Amazon shoppers comparing options”
“New customers on our website”
“Job seekers learning about our culture”
3. What should it say?
We don’t write scripts, so you’ll need to give us the exact text you'd like in the video.
Voiceover script (if needed)
On-screen text or talking points
Calls to action like “Shop now” or “Learn more”
Bullet points are welcome, just make sure it’s clear what needs to be said.
4. What style do you want?
Tell us how the video should feel. The tone, the look, the vibe.
Examples:
“Fun and casual like a TikTok”
“Sleek and professional”
“Warm and emotional”
Got a sample video you like? Even better! Send us a link.
5. Got ready Graphic assets? We love assets.
If you already have design elements ready to go? We can animate and elevate them!
Things like:
Product renders
Social graphics
Slides or illustrations
6. Any must-haves?
Let us know if there’s anything that absolutely needs to be included:
Logos, brand colors, and taglines
Key product features
Legal disclaimers or compliance text
Ready to brief like a boss?
Keeping these points in mind, you’ll be able to create stronger, more effective video briefs that clearly communicate your ideas to our creative team. This will make it easier to:
Fill out the prompts in the Magic Brief Creator, or
Provide deeper details using the Classic Brief Form
Want to see what a great brief looks like? Read this article for real examples.
Need Help?
If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.