Want your video to come out clear, compelling, and right the first time? It all starts with a strong prompt, and that’s where the Magical Brief Creator (MBC) works its magic. But like any spell, it works best when you say it clearly.
Whether you’re creating social ads, promotional materials, or brand content, your prompt should provide key information the design team can build on.
When Should You Use This Guide?
Use this article when requesting:
Promotional videos (e.g., TikTok ads, Instagram Reels, YouTube bumper ads)
Product demo videos (e.g., showcasing features or unboxing experiences)
Brand storytelling videos (e.g., founder stories, mission-driven narratives)
Social ad creatives (e.g., videos designed for Facebook, Instagram, or TikTok campaigns)
Explainer videos (e.g., service walkthroughs or feature highlights)
Short-form motion content (e.g., looping videos or dynamic CTA animations)
What Makes a Good Prompt?
Writing clear and concise prompts will help the MBC generate a comprehensive design brief. A good prompt gives our team the what, why, and wow. Here’s how to break it down:
Scope (What are we making?):
What's the goal here? Define the general purpose and type of design you need. Are you promoting a product, telling a brand story, solving a customer problem, or announcing a limited-time offer? This gives the team clear context for the asset you're requesting.
Creative Goal (How should it feel?):
Share your desired creative direction. This can include the tone, mood, or any visual inspiration you’d like the design to follow.
Script (What should it say?):
Provide the exact copy you want included—this could be product benefits, taglines, testimonials, disclaimers, or calls to action. You can also include the script or outline the intended text or sequence per frame, if applicable.
Any Brand or Additional Guidelines (optional):
Got brand rules? We love them. Add specific brand requirements such as color palette, fonts, logo usage, layout preferences, reference links, or required dimensions.
Best Practices for Writing Video Request Prompts
Be clear and concise – A strong video prompt is typically 4–6 sentences that outline the purpose, core message, and desired visual tone or mood. Focus on what the viewer should feel or do after watching.
Specify the format and platform – Indicate if the video is for Instagram Stories, TikTok, YouTube, or other channels. This helps the team format the aspect ratio, duration, and pacing correctly.
Upload key assets and references – Provide logos, product shots, user-generated content, music preferences, or visual inspiration. These guide the creative direction and maintain brand consistency.
Note timelines or time-sensitive messaging – If the video promotes a limited-time offer or event, include specific dates or deadlines so the content remains relevant and timely.
Example Prompts (AKA: Steal These Formats)
1. Problem-Solving, Demonstration, and Limited-Time Offer
Scope: 15-second Instagram Reels video to promote our dry skin cream during winter
Creative Goal: The tone should be empathetic and solution-focused. Visuals should include product-in-use close-ups.
Script:
Frame 1: “Tired of dry winter skin?”
Frame 2: “Hydrate+ Cream delivers deep moisture fast.”
Frame 3: “Now 30% Off – This Week Only”
CTA: “Shop Now”
Brand Guidelines and/or Additional Guidelines (optional):
Use light blue and white brand colors. Include our logo in the corner throughout.
2. Unique Selling Proposition (USP), Social Proof, and Objection Handling
Scope: Instagram Story video to promote our sustainable phone cases
(Purpose: Promote a product while building consumer trust)Creative Goal: Establish credibility and highlight our eco-conscious values through a clean, modern aesthetic. The tone should be calm, confident, and trustworthy. Visuals should follow a minimalistic style, with a focus on natural textures or eco-themed elements.
Key Message / CTA / Script:
Frame 1: “The World’s Most Sustainable Phone Case”
Frame 2: “Made from 100% recycled materials”
Frame 3: Testimonial overlay – “Best case I’ve ever owned!”
Frame 4: Objection handling – “Free shipping + 30-day money-back guarantee”
Final frame: CTA – “Explore the Collection”
Brand Guidelines and/or Additional Guidelines (optional):
Use brand’s eco palette (forest green, sand beige, and white). Apply modern sans-serif font. Include logo on the final frame. Video must be vertical (1080x1920) and under 15 seconds.
3. Unboxing, UGC, and Objection Handling
Scope: TikTok-style promotional video to promote a skincare starter kit
Creative Goal: Capture authentic product excitement and build trust through user-generated content. The tone should be upbeat, fun, and organic—mirroring real customer reactions on TikTok. Visual direction should feel unpolished but intentional, using jump cuts and native app effects to retain authenticity.
Key Message / CTA / Script:
Frame 1: Show unboxing moment with an excited customer reaction (UGC-style clip)
Frame 2: Overlay customer quote – “My favorite kit ever!”
Frame 3: Social proof – “Trusted by 10,000+ users”
Frame 4: Objection handling – “Fast 2-day delivery” and “Satisfaction guaranteed”
Final frame: CTA – “Try LuxeGlow Today”
Brand Guidelines and/or Additional Guidelines (optional):
Use real UGC clips where possible. Incorporate brand colors (peach, soft gold, and white). Video should be vertical (1080x1920) and feel native to TikTok. Include logo and product URL in the final frame.
4. Limited Offer, USP, and Feature Highlight
Scope: YouTube bumper ad video to launch a new protein bar. Announce a limited-time offer to drive immediate purchase.
Creative Goal: Create urgency and excitement for a new product launch. The tone should be bold and energetic. Visuals should be punchy and attention-grabbing, using quick cuts and bold text overlays. Emphasize key benefits clearly and quickly.
Key Message / CTA / Script:
Frame 1: Text overlay – “20% Off – This Week Only!”
Frame 2: Close-up of the protein bar being unwrapped
Frame 3: Feature highlights – “15g Protein • Gluten-Free • Low Sugar”
Final Frame: CTA – “Order Now Before It’s Gone”
Brand Guidelines and/or Additional Guidelines (optional):
Visual style must be high-contrast using brand colors: black and gold. Include logo on the final frame. Keep video duration under 10 seconds. Format must be 16:9 landscape for YouTube.
5. Brand Story and Emotional Connection
Scope: YouTube short to share our brand origin story
Creative Goal: Emotional, empowering tone using soft lighting and personal footage
Key Message / CTA / Script:
“We started after burnout. Now we help others reset.”
“Candles crafted to bring calm and clarity.”
Customer quote overlay: “It reminds me to slow down.”
CTA: “Learn more at resetcandle.com”
Brand Guidelines and/or Additional Guidelines (optional):
Use a warm color palette, slow transitions, and ambient music.
Before Submitting Your Brief
Always review the MBC output before submitting. Adjust the copy or add missing details to refine your final brief.
Use reference links or upload assets and design inspiration to give visual direction.
Stay available for follow-up communication with the design team—collaboration after submission helps bring your request to life more accurately.
Need Help?
If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.