Your capability bucket defines the types of designs your team can request. There are four buckets, each one builds on the previous one, giving you progressively broader creative coverage.
The four buckets
Digital Ads - Entry-level bucket
Everything you need to run paid and organic social media, graphic creatives, video ads, and short-form content.
Are you primarily running paid social campaigns? Digital Ads covers you.
Ecom - Everything in Digital Ads, plus e-commerce
Built for brands selling online, covers Amazon, email, and animated creative on top of the full Digital Ads suite.
Do you sell on Amazon or need email creatives? Move up to Ecom.
Marketing - Everything in Ecom, plus full marketing
For teams that need a full marketing design operation, branding, print, presentations, and event content included.
Do you need branding, print, or event materials? Marketing is your fit.
Full Stack - Everything in Marketing, plus web and advanced production
The most comprehensive bucket, adds web design, UI, implementation, advanced motion, and long-form video to the full marketing suite.
Do you need a website built or complex motion work? Go Full Stack.
💡 Good to know: You can upgrade or downgrade at any time as your creative needs evolve. Visit managing design capabilities to learn how, or head to our pricing page to explore what's included in each bucket.
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