When a design is ready for review, it can be hard to evaluate it clearly. Personal taste, time pressure, and proximity to the project can all get in the way of giving feedback that's actually useful. AI can help you step back and look at a design more objectively, not to replace your judgment, but to sharpen it before you share your thoughts with the team.
Why Objective Review Matters
Design is subjective by nature, which makes reviewing it one of the harder parts of the creative process. Vague reactions like "I'm not feeling it" or "can you make it pop more?" don't give your design team enough to work with. and without clear direction, revisions become a loop that costs everyone time without actually moving the design forward. Clear, specific, and structured feedback is what drives faster revisions and better results.
AI gives you a way to structure your thinking before you open the Feedback Tool, turning a gut reaction into actionable notes.
What AI Can't Do
AI doesn't see your design, it works from what you describe. That means the quality of your review depends on the context you have provided, which is the same context designers used to create the design. It also can't replace the creative instinct that comes from knowing your brand, your audience, and what's worked before.
Think of it as a structured thinking tool, not a final verdict. Your call is still the one that matters.
💡 Pro Tip: Before writing your feedback, revisit The Power of Feedback to make sure your notes are clear, specific, and easy for the design team to act on.
How to Use AI When Reviewing a Design
1. Provide Context
Start by sharing the design brief, copy, and brand details that were used to create the design. This gives AI the foundation it needs to evaluate the output against the original intent, not just in isolation. The more context you provide upfront, the more accurate and useful the review will be.
2. Share the Designs
Share the actual designs we created with your AI tool so it can compare them directly against the context you provided.
Try prompting AI with something like: "Here is my original brief: [paste brief]. Here is the design I received: [describe or upload it]. How well does the design match the brief? What's aligned and what's missing?" This side-by-side comparison is one of the fastest ways to spot gaps and build clear, specific feedback before sharing it with your team.
3. Ask for Designer-Friendly Feedback
This is where AI becomes most useful. If you know something isn't working but can't articulate why, share your reaction and let AI help you unpack it into something concrete:
"I feel like this design is too busy, but I'm not sure how to explain it. The design has [describe elements]. What specific design principles might explain why it feels cluttered, and how would I communicate that to a designer?"
The result is feedback your team can actually act on, which means fewer revision rounds and a faster path to a result you're happy with.
Once you've used AI to structure your thoughts, bring that feedback into the platform using the Feedback Tool.
If the design needs a bigger conversation, a screen recording through Loom is a great complement, walk through your AI-assisted notes visually so nothing gets lost in translation.
💡 Pro Tip: Not sure if your feedback is clear enough? skip the feedback process altogether, our Fully Managed plans take care of the entire creative cycle for you, from brief to final delivery, with no back-and-forth required.
Need Help?
If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.