In this article, we will provide some clarity with a simple overview of the sales funnel and where design can have an impact.

Here at NoLimit Creatives, our goal is to provide top-notch quality designs, and we always strive to hit the mark on every project we are tasked to do. However, this goes hand in hand with our client’s briefs and guidance. There are countless factors that contribute to an ad’s ability to drive and convert traffic. We are just one link in a bigger chain and while we strive to provide the highest quality graphics and video, we do not control traffic, copywriting, demographics, ad spending, or any other influential factors.

Before a potential customer lays eyes on our design, they must find it first. Proper SEO allows the discoverability of your products and services. Getting in front of the right people can be more important than getting in front of a lot of non-relevant users.

You have 10 seconds or less to capture the customers' attention. The text/copy of the design is a vital part of creating a successful ad. Structure it to be enticing and provide us the header, body, and what should be italicized or underlined. State why users should click on your ad or buy your product. People buy solutions and bargains, so be clear on your added value and discounts.

This is where we come in! We are a design service company focused on creating visually appealing images and videos based on our client’s design briefs. We cannot guarantee any CTR or conversion rate increase as we adhere to our customer's guidelines and direction to create the designs, but we will make sure that design quality is top-level, brand consistent, and sized appropriately for the corresponding platform. Our creatives are bound by your brand and products, and within those constraints, we will create appealing designs that match your marketing goals.

Once you have caught your potential customer’s attention and they land on your product/service offer you need to convince them that you are the right option for their needs. Desirability is impacted by price, availability, shipping time, competitor offers, brand affinity, and a variety of other factors. Always be clear and concise about your core value, what problem you solve, differentiating factors, and any limited-time offers. Try to answer your customer's questions ahead of time to minimize the time it takes them to make a decision.

If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.