Design consistency is the cornerstone of strong branding and effective communication. Whether you’re managing a small business or a global enterprise, ensuring your brand's visuals stay cohesive across all platforms is essential for building trust and recognition. Let's explore actionable steps you can take to maintain design consistency, leveraging the tools and features at your disposal.
1. Keeping Brand Profiles updated
Your brand profile is the foundation for consistent design. It acts as the central hub for key brand elements, including logos, color palettes, fonts, and style guidelines. Regular updates ensure that your designers always work with the latest information.
Tips for Maintaining Your Brand Profile:
Review your brand profile quarterly or whenever major brand updates occur.
Include detailed notes and description about usage for logos, colors, and fonts.
Upload high-resolution files and examples of previous designs that exemplify your brand’s identity.
2. Leveraging the Approved Requests featured in your brand profiles
Approved requests streamline the design process by providing clear examples of what works for your brand. These act as guides for designers, ensuring consistency across multiple projects. By completing finished projects and providing Good feedback on approved requests, they get added to your brand profile and give designers a good place to check brand consistency, minimizing the risk of misaligned designs.
How to Utilize Approved Requests:
Regularly complete requests and rate the ones you've approved with a Good rating, to continuously add examples of successful design requests that align with your brand standards.
Communicate with the design team to let them know why these requests were successful to reinforce brand guidelines.
3. Duplicating Requests with Good Feedback Ratings
A Good Feedback rating on a completed request signals that it aligns well with your brand. Duplicating these requests not only saves time but also maintains consistency by reusing designs and design briefs that already resonate with your brand identity.
Steps for Duplication:
Navigate to the Completed requests tab, and locate requests with Good feedback ratings.
Open the request, and select the Duplicate request feature to create a new project based on the original.
Provide updated details or adjustments as needed for the new project.
4. Updating Your Designer Preferences
Designers play a crucial role in maintaining consistency. Regularly communicate with your designers helps you can foster a collaborative environment that enhances the quality and uniformity of your designs.
When you work with a designer who consistently delivers high quality designs that you feel resonates well with your brand, you can start adding them to your Preferred Designer list. This way, our Leads will always be aware of your preferences, and will try our best to assign your projects with your preferred designers.
5. Utilizing Feedback Channels
Providing feedback is a critical process for refining your designs and addressing any inconsistencies. Utilizing dedicated feedback channels ensures your comments are heard and acted upon promptly.
Design Feedback in Requests:
Share your feedback on the design, experience working with the designer and the team, or areas the design was missed and needs to be improved on upon completing a request.
Sharing honest feedback will provide the design teams with valuable insights into areas for improvement, and help us identify actionable steps to enhance our efforts.
Using the Feedback Tool:
Access the Feedback Tool to leave detailed comments in each design file, to guide revisions effectively.
Highlight specific elements that need adjustments or improvements, and provide examples or reference points to clarify expectations.
Offer constructive criticism and acknowledge successful elements to encourage a productive dialogue.
By implementing these strategies, you can maintain design consistency, foster better collaboration with designers, and elevate the overall quality of your brand’s visual communication.
Need Help?
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