Designing a logo is an exciting process, and having a clear workflow makes it smooth and successful. This guide walks you through our workflow so you always know what to expect from start to finish.
1. Submitting Your Logo Request
Everything begins with your brief. A thoughtful and detailed brief is the foundation of a great logo. The more clearly you explain your needs, the easier it is for our designers to deliver exactly what you envision. Find a detailed guide on How to Brief Your Branding Request Like a Pro.
Your brief can take one of two directions:
○ When the brief must be followed exactly
If you have specific requirements, include them as clearly as possible. For example:
Provide exact colors using HEX, RGB, or CMYK values
Attach sketches or mockups in any image format
Share the exact font you want to use
Specify layout or style preferences
If a paid font is required, you will need to provide the file, since we cannot distribute licensed fonts.
○ When you want creative freedom
If you prefer to explore ideas, visual references are very helpful. Sharing logos or styles you like gives the designer a sense of your taste and direction. These references are never copied, they simply guide the creative process.
You can also include optional suggestions about colors, typography, or mood, and the designer will propose concepts based on their expertise.
Best Practices for a Strong Brief
No matter which approach you choose, these details always help:
A short description of your industry and brand
Information about your target audience
Preferred logo type: typographic, symbol, or combination
Style direction such as minimalist, illustrative, abstract, or figurative
Required sizes or file formats
All logos are created as vector files using Adobe Illustrator to ensure the highest quality and flexibility.
2. Task Review and Assignment
Once you submit your request, our Team Leader reviews it to confirm everything is clear and complete. If there are questions or points to clarify, our Team Lead will reach out via the request’s comments. Once everything is clear:
A designer is assigned
A due date is set
Work begins based on your brief
You can always check estimated delivery times in Turnaround Times for Branding & Logo Requests On the due date, you will receive three logo proposals created specifically for your brand.
3. Review and Revisions
After receiving the proposals, you can select the option you like best and request adjustments.
For the most effective feedback:
Use the platform Feedback Tool
Add notes directly on the design
Be clear and specific about changes. Visit The Power of Feedback for useful tips about providing feedback to your designs.
Small revisions are often completed the same day.
Important Note: If none of the proposals meet your expectations, you can request a new round. In that case, we recommend updating the brief with more detail and providing honest, focused feedback. A new due date will be assigned for the updated designs.
4. Final Files Delivery
When you approve a logo version, the designer prepares the final files. Standard delivery includes:
AI, SVG, EPS, PDF, JPG, and PNG formats.
If you need specific formats only, or have special requirements, let us know before the export stage.
Final files are usually delivered the same day the task is approved. Once you confirm everything looks good, the request is marked as complete and your logo is ready to use.
Bringing Your Brand to Life
A successful logo project is built on clear communication and collaboration. With a strong brief and our structured workflow, you can feel confident that your brand identity is in good hands. We are here to help every step of the way and excited to bring your vision to life.
🛎️ Need an extra hand with your creative projects? Let us handle the heavy lifting for you! Explore our Concierge Services, the perfect solution for a fully managed, hands-off design experience.
Need Help?
If you have any questions remember that support is just a click away. Use the chat feature to connect with a Customer Success Representative who can provide real-time assistance.